We believe that we can do ALL things through Christ who is our strength and that with God anybody can WIN

We are committed to never giving up on anyone and sacrificing our own good to help someone else win.

We speak, write and act with honesty, integrity and respect at all times.

We choose to bring our best and be our best every single day and to never settle for average in our thinking, attitude or actions.

We seek out opportunity to help other’s win and choose to treat every person with the highest level of respect and value.

We believe that iron sharpens iron and choose to unselfishly act on what’s best for the team to further the mission and help people WIN.

We choose to do what is right at all times no matter the circumstance.

We choose to continually grow physically, spiritually, mentally, emotionally, professionally and relationally so that we can be the best we can be.

We unwaveringly execute the FFR SYSTEMS and intensely work hard at what we do knowing that our job has a direct effect on helping other’s WIN.

We believe in being “all in” to the vision, “sold out” to the team and committed to “owning the moment.”


Every First Responder deserves the opportunity to be physically and mentally prepared for DUTY and for LIFE.
Our FFR program does this by providing the tools necessary to WIN in your Fitness, Nutrition and in Life so that you can be

We believe that there our 4 pillars to do just that:

BE YOUR BEST – THE 4 PILLARS from Fit First Responders on Vimeo.

This pillar is about you creating the winning mindset and it all starts with your focus. What you desire is what you focus on and what you focus on is what you get. It’s about you discovering “WHAT” you desire and knowing your “WHY”. It’s about being compliant and doing what you say your going to do.

Just like you train your body you can train your mind and this pillar is to help you create mental wins. To become a MENTAL CHAMPION. It’s about getting focused on the right things and staying focused on the right things. It’s about creating faith back in your life…it’s about hope and believing that the results you desire are possible once again. To WIN as a First Responder and in life it takes focus.

This pillar is about you winning in your physical body. Your health is your most valuable asset. It’s about you being healthy and fit in your body so that you can be a STRONG CONFIDENT First Responder and a strong confidence you. It’s about how your body looks and about your performance. It’s about strength, endurance, flexibility, mobility, increasing lean muscle, decreasing body fat, sleep, recovery, and much more. It’s about creating ultimate health and fitness in your body so that your quality of life is optimal and you live a life of safety and longevity. It’s about building the strongest you, you can be! To WIN as a First Responder and in life it takes a fit strong person.

This pillar is all about you winning in your nutrition. Your nutrition and the food you choose to eat is a large part of you getting the results you deserve and living life to the fullest. It’s about following the First Responder Nutrition 101 and making The 10 Habits a lifestyle. It’s about awareness, it’s about education, and it’s about choices. It’s about using food for it’s main purpose and that is to provide life to your body. To WIN as a First Responder and in life it takes being committed to your food choices.

This pillar is all about you winning in relationships. Studies have shown that you will become like the 5 people you hang around the most. As a First Responder we believe that Iron Sharpens Iron. It’s about building the right friendships and welcoming the accountability in your life. It’s about working together to WIN. We are better together. It’s about team and teamwork. It’s about winning together so that we can then help others win. To WIN as a First Responder and in life it takes the right friends, family and the right environment.

“If you want something you’ve never had you’ve got to choose to do something you haven’t done.”
– Coach JC


To build the most FIT First Responders we believe in using a comprehensive Strength and Conditioning program to condition both your physical body and your mental.

Our FIT First Responders program is structured around two goals.

1. The primary focus of our program is to reduce and minimize the incident of injury and losses of every first responder.
2. The second goal is to increase the First Responders job performance, overall life performance and WINS in life.

The FIT First Responders Program Overview:

I. Strength and Conditioning
It all starts with Performance Evaluators/Job Specific Performance Testing and a program built around Multi-Joint Movements.
– Warm Up/Movement Prep
– Agility / COD
– Speed
– Power /Explosive Training
– Acceleration / Deceleration
– Conditioning (Endurance, work capacity training)
– Regeneration (Recovery, Flexibility, SMR )

II. Mental Conditioning
Just like you train your body you can train your mind. At FFR our Mental Conditioning program goes hand in hand with our physical conditioning program.
Every action originates with a thought and once you control your thinking you control your life. Our founder, Coach JC has wrote 4 books on this topic that you will have access to during your FFR program.
Coach JC’s Mental Conditioning Books and WINNING Products
In our Mental Conditioning Program you will learn how to create more WINS in your life through the right focus, attitude, decision-making, and daily rituals.

III. Nutrition
In the FFR Nutrition Eating Plan you will learn how to eat the right foods and the right times so that you can decrease body fat and build muscle while enhancing recovery. You will adapt our 10 Habits as a lifestyle and become aware of the food choices you make and how they effect you in reaching your goals.
It’s about using food for it’s main purpose and that is to provide life to your body. As a FIT First Responder and in life it takes being committed to your food choices.

IV. Supplementation
In the FFR supplementation program you will learn how to utilize the right supplements for your specific body demands. We believe that supplementation plays a role and are a part of the overall FFR program. Supplements are to supplement your Physical Training and Eating Plan. In our FFR program you will be educated on the right supplements to take and the timing for your specific needs.
Our founder, Coach JC has created an all natural line of supplements including a Protein Powder carried at Whole Foods that is Non-GMO, gluten Free, Hormone Free, with no artificial sweeteners. During the FFR program you will have access to Coach JC’s supplement line.
Coach JC’s ALL NATURAL Supplement line of wellness and performance products

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